Sainaburies bags 150*200cm
(Outside of bock C, left hand side on the way to Triangle space)
I find that I always wanted to express myself, but not in a particular way. I need to have my voice, but I never think that an artist should have a structure so to speak. Humour is important too - when you are being serious, you can often end up with pointing your finger at people, and giving people guilt. It can shut down the conversation. Having a sense of humor doesn’t mean being kind and losing the core power. It's just like having a glass of wine, and then you can talk about things - it opens up dialogues. I like to experiment my work in a quite instinctive way. Childhood affects your behavior, but everyone tries to recreate their childhood in a way. So a part of my practice is to acknowledge that, just to let it happen.
When I was younger, my Mum used to go to Sainsbury’s, and some of my friends’ Mum's got to Tesco, Waitrose or so on. You don’t realize when you were younger, but these things are a marker, they mark you out as a person. Now my Mum goes to Waitrose, that’s a paradigm shift. It’s a behavior, it’s a brand loyalty. You keep doing the things you did before without question. Why do you go to Waitrose? Some people don’t even think they can go to Waitrose. Also, the plastic bag is always strong and well designed, but once it is used it will be discarded. It’s a pathetic item, but also holding an important message that questions our daily behavior’s motivation.
I don’t care if people say my work is shit if there's a reason. Only if they said it’s boring, that would be bad.